This design was done for a contest set by Verallia and Politecnico di Milano Strategic Design Master course in 2016, and took the second award.
That spring we once shared a bottle of wine with a friend of mine on Portello hill. When we finished, he took the cork and wrote the date on it, and then we put our signatures, making it a memorial. That action impressed me a lot, and become an inspiration for Blanc.
The insight I got was that drinking is much more about the moment that about alcohol, and much more about crazy ideas and memories than about a brand.
So the bottle’s shape is the one that yields most space to write on, to fill it acording to the user’s situation, ideas and intentions. And then I entertained myself by imagining various usage contexts.